Unibail-Rodamco-Westfield is a French company and the world's leading publicly traded commercial real estate group. As an international organization with a complex structure, Unibail sought to unify its entire digital ecosystem and CRM strategy across all its markets. To tackle the challenge of achieving unified email communication on an international scale, the group turned to Dartagnan for assistance.
How to facilitate the deployment of a unified CRM and emailing strategy at all organizational levels (countries, teams, roles)?
How to secure brand image in all email communications?
How to increase performance and customer engagement through email?
Our solutions
Redesigning the graphic charter for email to enhance brand image and meet the constraints of multilingual communication
The centralization and deployment of modules within the platform to secure the brand guidelines
The provision of the Dartagnan API to automate the export of content into the Marketing Automation solution and facilitate the customization of campaigns
A customized training program tailored to the role of each team and user
The results in numbers
72h
to create a campaign from scratch
1 to 3
people involved in the production process
Cost Reduction
Before Dartagnan, production costs ranged from €50,000 to €100,000 per month
"We needed a simple solution like Dartagnan that would allow us to easily deploy our email strategy at all levels of our organization."
Our organization is complex, and our teams have varied expertise depending on their roles and markets. We needed a simple solution like Dartagnan that all our teams could master, regardless of their skill levels, while also allowing us to easily deploy our email strategy at all levels of our organization.
