About Apec
As a key player in executive employment, Apec supports thousands of executives and recent graduates each year in their professional journey. Present throughout France, it plays a central role in career guidance, recruitment, and understanding job market dynamics. At the intersection of business needs – particularly SMEs – and talent aspirations, Apec develops tailored service offerings based on proximity and expertise.
With support from JustRelate teams, Apec has thoroughly rethought their email design to combine aesthetics, clarity and performance – a design revamp intended to engage both executives and recruiters.
31 M
visits to Apec.fr in 2024
200,000
executive and graduate clients in 2024
150,000
job offers online daily in 2024
24,000
client companies 81% of which are SMEs
The challenges to overcome
Harmonize the email design standards to ensure visual continuity and a consistent user experience with Apec's new website.
Integrate rich content while optimizing readability and the balance between text and design to improve communication impact.
Enable the Apec team, who already has a good grounding in the Email Builder, to go further by adding a modern touch to emails and optimizing their production.
Industrialize email production to save time and improve efficiency in managing tests and multiple email versions.
Foster team buy-in by addressing their concerns about using new tools and evolving work methods.
Our solutions
Facilitation a collaborative workshop with Apec to analyze their challenges, define improvement areas and co-create graphic proposals aligned with their new visual identity, while educating teams on email design best practices and content optimization.
Design of desktop and mobile email mockups integrating workshop feedback, the new visual identity and Apec's specifications.
Integration and testing of new modules in the Email builder to ensure compatibility and optimal display across all environments.
Delivery of new modules and multi-version templates to structure content clearly and effectively.
Personalized support from JustRelate teams, with advice and assistance, to ensure a smooth transition, promote tool adoption and best practices, and strengthen Apec team autonomy.
Results in numbers
+100
campaigns created per month in 2024
+20%
more campaigns created in 2024
2 FTE
responsible for all campaign creation
+6%
open rate increase in 2024
Apec: a diverse and rich range of campaign
Through a modular and responsive approach, APEC has transformed their emails to combine design, readability and performance. A modern redesign that strengthens brand image and provides a better user experience across all devices.
Customer experience at the heart of the project
"Much more than just software, this tool has become a true game-changer"
With our new email design tool, a new era has opened in how we conceive and communicate! Much more than just software, this tool has established itself as a true "transformative element" or "game-changer." Now adopted by different departments within the company, it enables campaign harmonization while achieving significant time savings in their creation.
But that's not all: this tool hasn't just changed the method, it has changed mindsets. It has challenged us, pushed us and driven us to fundamentally rethink our practices to innovate and work differently.
The result? More impactful campaigns, enhanced creativity and perfect consistency in our communications.
Frank Le-Goff
Deputy in charge of support functions
Services and Network Division - Apec
Ready to boost your email campaigns? Contact us!
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