The context of collaboration
A true benchmark in the world of home furnishings and decoration, Maisons du Monde is an inspiring brand open to the world, uniting communities around desirable, sustainable lifestyles. Building on its omnichannel model, the brand is launching its new “Ma Maison du Monde” Loyalty Program in September 2024. This is a first for the brand, and a particularly eagerly-awaited event for its customers. On the email side, Maisons du Monde, already using the Dartagnan solution, called on our Design teams to think up and create all the campaigns. A real challenge that our experts met in less than 2 months!
+6 M
of active customers
337
stores across Europe
4000
decor advisors and 30 stylists
40%
of sustainable products
The challenges to overcome
Design with Maisons du Monde a new emailing charter, enabling loyalty program emails to stand out while remaining consistent with the brand's new platform.
Create inspiring and engaging emails, and develop customer brand loyalty.
Templatize responsive design and dark mode campaigns, while optimizing production times and costs to enable the project to be released on time.
Enable Maisons du Monde to internalize and industrialize campaign variations independently, by building and integrating modules.
Our solutions
Support from brief to campaign creation by a team of email and UX design experts and a complete rebranding of the emailing charter
Dartagnan's teams carried out the entire service, including the provision of templates and new modules designed in the user space, for use on all emails.
Creation of fully-responsive templates, variations and advice on use in Dark Mode.
Campaigns designed in accordance with emailing best practices, and a modular system that allows multiple versions to be recomposed in just a few hours.
The results in numbers
20
new triggers within 2 months
15
new modules provided in the Dartagnan user account
7M
people targeted at the launch of the loyalty program
(3 one-shot campaigns)
Customer experience at the heart of the project
“During the project, the briefs changed and evolved but the Design team remained agile, attentive and above all, very reactive...”
We are very happy with our collaboration with the Dartagnan teams. From the very first intentions, we immediately saw that the teams understood where we wanted to go. During the project, the briefs changed and evolved, but the Design team remained agile, attentive and, above all, highly reactive. We started the first briefs in June, and by August we had received the first proposals. The schedule was respected, which was a huge challenge, and all the Maisons du Monde teams were enthusiastic about the result.
Charlène Le Goffic
Marketing automation manager
- Maisons du monde
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